Diversifying Your Business: Things to Consider
July 30, 2018How to Effectively Manage and Maximize Your Drivers
August 6, 2018Marketing is an essential business task to attract new customers and keep current customers loyal. Three of the main goals of marketing are to:
- Create Awareness – Let People Know Who You Are
- Educate – Let Them Know What You Do
- Invite – Encourage Them to Hire You Instead of a Competitor
To get a good return on your marketing investment (which includes both money and time), make sure you think strategically about the best ways to connect with and influence your target audience. Here are some of the top ways to market your business in the portable restroom industry:
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Top Ways to Market Your Business
- Get Your Business to Show Up on Google Maps
Here’s How: https://www.johntalk.com/infographic-how-to-get-your-business-to-show-up-on-google-maps/ - Have a Modern, Customer-Friendly Website That is Optimized for Search Engines
Learn More: https://www.johntalk.com/the-importance-of-having-an-updated-website/ - Build Your Brand Recognition By Putting Your Logo on Your Units, Trucks, Uniforms & Business Cards
- Create Social Media Pages & Be Active on Them, Especially Facebook
Learn More: https://www.johntalk.com/5-ways-to-use-social-media-to-promote-business/ - Get Your Company Involved in the Community by Sponsoring a Community Team (Like Little League), Participating in City Events or Volunteering
- Build a Contact List & Mail or Email Newsletters or Promotions
Here’s How to Utilize Email: https://www.johntalk.com/how-to-utilize-email-to-reach-people-in-your-area/ - Place Ads in Construction Newsletters, Chamber of Commerce Newsletters, “Services for Hire” Classifieds & the Yellow Pages