Increasing customer loyalty, sales, and client referrals rely on cost-effective communication. Email continues to be a convenient and affordable option. Targeting specific industries, like construction and event planning, extend your marketing reach. As a PRO, it’s essential to build email lists that focus on your local service area.
Do your research before purchasing targeted email addresses from list compilers or resellers. It’s important to choose a reputable company that offers a good guarantee, high deliverability rate, and is reachable by telephone. A legit company offers addresses from an opt-in list. Common list compilers include Dun and Bradstreet, Acxiom, and Experian. For more customization, choose a reseller. Resellers sort through your aggregated data and narrow down your list. Spend your money wisely by choosing a well-known company offering valid addresses.
Expect to pay around 12 to 35 cents per email address from a reputable company. Quality is more important than quantity. The cheapest lists have lower rates of deliverability. This wastes your time and increases the chance of your PRO email account being flagged as spam.
There are many free ways to get email addresses without purchasing an list. Start by adding an email sign-up form on your website. Make sure your invoices, promotional materials, and client communications include a space for sign-ups. Collect addresses during open house and community events. Search LinkedIn, the Yellow Pages, and collect local business cards. Request information from your local Chamber of Commerce or trade association.
Gathering emails is a time-consuming process, which is why many PROs use marketing agencies or buy email lists. Whether you compile your own list, purchase from a reputable company, or a combination of the two, collecting addresses is a crucial strategy for all PROs.
Sending an email is cheap and effective. Start with an appealing subject line. You want to create an emotional connection without being spammy. Ensure that emails reach your client’s inbox by avoiding words commonly flagged as spam. A few spam words are free, affordable, and guarantee. Personalize your email by including the recipient’s name. Keep your email short, to the point, and offer valuable information.
Whether you are sending 20 or 500 emails, there are several free services that help you create easy-to-read emails. You can use the popular MailChimp or MailerLite to manage your list and send emails. If you are bulk emailing more than 1000 addresses, then pricing starts at $10 and up per month.
Email is a crucial strategy for every portable restroom business, regardless of size and location. It’s one of the most affordable ways to let people know about your services and promote your business locally. Creating a list and sending email doesn’t need to be difficult or costly. It’s a way to keep in touch with current customers, who may forward your promotional emails and refer others to you. Do your research, choose a reputable list vendor, and start getting the word out today.
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