In the digital age, having an updated website means creating business and a steady revenue stream, period. Your business’ website is quite possibly the best investment you will make for marketing, advertising and exposure. It serves as an information hub for potential customers to tap into.
Using the internet to promote your business and inform your customers of who you are and what products and services you offer is one of the most cost-effective ways to advertise to new and existing clients. You’ll absolutely want to make sure your business information is up to date, visually appealing, user-friendly and abundant with content that is specific to your business.
In this article, we will explore the specific reasons having an updated website is critical for small businesses and businesses in the portable restroom rental industry.
On your website, it is crucial to have a business address that is up to date and easy to search on any maps feature. Think about it, when someone goes to Google and does a simple search for your portable restroom rental business, you’ll want the right location to pop up so the customer is aware of where you operate in accordance with where their event or construction project is occurring.
Your customers want to connect with you. Having reliable, accurate and up-to-date information after a relocation or startup is incredibly important to include within your website.
Have your services changed? Did you recently add new luxury units to your fleet? Are your hours of operation up to date? These are important questions to frequently answer as a business owner for your website. If you added a new feature to your business, write new content on the “services offered” section. If you added new units to your existing fleet, take some high-quality pictures of the inside and outside of the units and showcase them on your website. Customers absolutely LOVE to see what the inside of a unit might look like, especially if he or she is renting for a wedding, high-end event or special event.
If you don’t have your hours of operation and contact information up to date, stop reading this article and do it now! Nothing will frustrate a customer more than trying to contact you and having to go above and beyond just to find your information. Likewise, if you have a Contact Us page or section on your website, make sure you are responding within 24-48 hours, otherwise, your potential customer will move on to the next business.
Updating your website and adding new, fresh content is also important for SEO (search engine optimization) purposes. Often, Google will base its rankings on new, relevant content that is added to a website. Consider doing keyword research and adding high-ranking search terms for better visibility in the search results of Google or a related search engine.
Having an up-to-date website that is both user-friendly and visually appealing will improve your business flow tremendously. No one wants to visit a website in search of a portable restroom rental and be confused as to where to go for information. Nor does your potential customer want to go into a rental blind without seeing what the units look like. Include high-quality photos in organized tabs, be clear and concise about the information that is important to most customers and make your contact information clear and direct.
As a business owner and operator, it is your job to continuously give your customers the best service possible. Today, most of the population searches for information directly from websites and search engine results. Often, first-time customers looking to rent a portable restroom don’t know exactly what they want; that is where you, your team and website come into play.
In order to get the best possible outcome and revenue, it is imperative to have an up-to-date website for your customers to visit when they want to book rentals for their next event or project.