Portable Sanitation & the Home Building Industry

Are you successfully targeting the home building industry? Business owners, general contractors, and even DIY homeowners need portable sanitation solutions that keep residential construction projects on track. Portable restroom owners can take advantage of these opportunities to generate recurring revenue.

Local, regional, and national builders handle everything from new home construction to fire restoration. By developing relationships and a marketing plan, you can be the first PRO called when a job comes up. Here’s how your company can target the home building industry.

Defining Your Target Market

Getting new clients can be time-consuming and costly if you don’t do your research. Networking and marketing strategies differ by location and construction segment. After all, the home building industry is a broad sector. By defining your target market and breaking larger groups into subsets when necessary, you can go after new accounts strategically.

Home builders might consist of local contractors with small teams that handle new home structures and renovations. In other areas, regional or national firms may oversee the construction of multiple large subdivisions. These might involve infrastructure and home building projects with separate bids for toilets and washing stations.

Research the home building industry and their portable sanitation needs by:

• Identifying one or more target audiences and breaking down the business types
• Finding out who sources and approves portable restroom services
• Learning about their business model and sales outlook
• Checking your client base to see if any existing customers fit the category
• Figuring out where they discover construction-related goods and services

Marketing to Home Builders

Regardless of the size or type of construction, the Occupational Safety and Health Administration (OSHA) requires accessible facilities. Even during remodels, it’s generally taboo to use homeowner toilets. Indeed, most contractors and business owners don’t want workers leaving sites to use nearby restrooms, testing newly installed units, or going through a remodeled home.

However, your sales approach may differ when marketing to firms building custom luxury homes versus single-family starter residences. This is where your research is handy. Instead of a generalized catch-all email or social media message, you can speak to the pain points of a specific audience.

Networking and Finding Clients

Build a contact list and use social media channels and email to reach people in your area. City and county governments may have approved contractor lists. These can be great starting points, as these vendors are typically reliable. Participating in community events and networking with the right people can open doors to new contacts. It’s a great way to learn about future projects or ask around for names (or even an introduction).

You can also look up a local National Association of Home Builders chapter. The organization has over 140,000 members nationwide who work in multi-family construction, home building, remodeling, and other related fields.

Connecting the Portable Sanitation & Home Building Industries

Portable restroom businesses may adjust marketing budgets based on sales forecasts and local markets. Staying in touch with contractors and construction firms can pay off. By targeting the home building industry, PROs can help contractors keep projects on schedule and gain a reliable income source.

Looking to Take Your Portable Restroom Business to the NEXT LEVEL? Download our FREE Guide: “Your Guide to Operating A Portable Restroom Business.”

Thinking About GETTING INTO the Portable Restroom Industry? Download our FREE Guide: “Your Guide to Starting A Portable Restroom Business.”