Cultivate a Culture That Will Help Your Company Grow

These days, in many places in North America, jobseekers can afford to be a little pickier when choosing their next job. Unemployment is low and people have more options. That’s why it’s important, as a business owner, to create a company culture that people want to join. But how do you do this?

It Starts with the Owner

Many business owners, particularly at larger companies, distance themselves from ground zero and have no idea what it’s like to be a boots-on-the-ground employee. Fostering a positive work environment must start from the top and trickle down. Remain involved in the day-to-day operation of your business. Interact with employees, and then ask yourself: Is this the kind of place I would want to work? If the answer is no, ask yourself why and fix it right away.

At smaller companies, the owner works alongside their employees on a daily basis. This is great! Use what you learn and experience to improve the company culture for everyone involved.

Value Your Workers

Most workers will tell you that work is not just about collecting a paycheck. Turning up every day at a job where you don’t feel appreciated is draining and leads to negativity, no matter the pay. Don’t create a workplace where people can’t wait to clock out and go home. There are many ways to show your workers they are valued:

• Simply praising them when they’ve done a good job goes a long way.
• Effectively manage your drivers. Give them good directions and autonomy in their work when they’re out on deliveries or collections.
• Host parties and events around holidays.
• Offer promotions, incentives, referrals, and bonuses.

For more on building company morale, check out our article here.

Make Their Job Easier

An employee working with outdated or unsafe technology or tools is an unhappy employee. If a competing PRO has new trucks, company cellphones with fast-running internet and GPS, and superior pumps, yet your staff is running around with old equipment, they’re going to be looking enviously at your rivals. Update your tools and your staff will be able to do their jobs a whole lot easier, helping them to feel invested in and confident.

Work-Life Balance

Americans have a reputation for hard work, but this can be exploited by bosses who make their staff work too many hours, to the detriment of their physical and mental health, as well as their family life. While you understandably need your employees to be available for their shifts, allow time off and make sure your door is open should anyone need to come to you with a special request. Sometimes, there are valid reasons for a staff member needing urgent time off, like medical or family emergencies, so be receptive and your employees will feel like they have someone they can trust at the helm.

These are just some ways you can start to create and cultivate a positive work culture. If you successfully implement the above, not only will you attract new, dedicated employees, you will also retain your current roster. Keeping your staff happy in their work leads to higher productivity and company growth in the long term.

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