The Importance of Having Your Business Show Up on Google Maps

It used to be enough to have your business listed in the local papers or to survive by word-of-mouth recommendations. For better or worse, times have changed. In this day and age, the fact is that if your business is not listed on Google (and especially on Google Maps), you are at a disadvantage compared to any competing businesses that are.

The good news is that getting your business listed on Google Maps is simple, free, and doesn’t require any maintenance unless you want to update it now and then. So, why is Google Maps so important for businesses?

Google is the First Port of Call

Google has become the go-to for everything from checking your friends’ dubious facts to ordering pizza. Any information you may need is found on Google, so much so that the phrase “just Google it” has become commonplace.

Location, Location, Location

But what are a lot of people Googling? Well, it turns out that 46% of overall Google searches are local – i.e. people searching for something in their vicinity – while 97% of all search engine users say they have searched to find a local business.

On Google, it’s easy to search for, say, “plumbers near me” or “coffee near me” and get a list of local businesses. Added to that, it helps if the business’s location is pinned on Google Maps so you can see exactly where they’re located.

Google Maps Allows You to Be Competitive

Putting your business on Google Maps will allow anyone in your vicinity to find you when they need your services.

If you Google “portable toilet businesses near me” right now, you’re sure to see the names of some of your competitors there with a map showing their locations. If you’re not listed among them, how is a potential customer to know that you’re operating in their area?

So, How Do I Get My Business Listed on Google Maps?

Setting up your business on Google Maps is relatively easy, and it’s all done through Google My Business. For step-by-step instructions, click here to see our infographic.

Got More Statistics?

Want more proof of how popular Google My Business and Google Maps are?

• 86% of customers rely on the Internet to find a local business
• 29% search for local businesses at least once a week
• 72% of customers who search for local businesses visit a store within five miles
• 86% of people looking at a business look up the location on Google Maps

Getting your business on Google Maps is a key way for new customers to find you. If you’re looking for more tips on how to compete in the 21^st-century business world, read our article here.

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