The Benefits of Attending Tradeshows

Regardless if you’re attending the Water & Wastewater Equipment, Treatment & Transport (WWETT) Show, the PSAI Conference and Tradeshow, or another tradeshow, these events benefit your portable restroom business. It’s far more than mindlessly walking around a crowded conference center. You’ll find that tradeshows provide opportunities to get your questions answered and receive attendee-only deals. Whether you choose to attend educational forums or just make your way around the conference, there are multiple benefits to attending tradeshows.

Connect with Vendors

In today’s digital-first world, our impression of various businesses and their sales team may stem solely from emails or phone calls. Tradeshow attendance helps you build relationships with the vendors you currently work with and allow you to meet with potential new distributors.

• For current vendors, it’s comforting to put a face with a name or voice. Plus, talking one-on-one with a member of the sales team builds a better rapport.
• If you’re looking to switch distributors, use the show to interact with new companies. You’ll learn more about the company and culture before making a decision.

Grab Special Deals for Tradeshow Attendees

Far from free pens and beverage koozies, vendors frequently offer attendee-only deals for portable restroom operators. You’ll find incentives on new products, free trials, and a percentage off various inventory. Get the most out of this benefit by reviewing your inventory before attending. Bring a list of any specific products you’re interested in or questions to ask. Then, jump on deals that save you money.

Network with Industry Leaders

You’ll find a variety of people attend tradeshows, giving you the opportunity to talk with members of your community, other business owners in non-competing industries, as well as potential new customers. Tradeshows benefit your business by increasing awareness of your portable restroom company and services while building your list of connections. Bring your business cards, talk with industry leaders, and scope out the competition.

Stay on Top of Trends (And Your Competitors)

Tradeshows give PROs a chance to learn more about trends that affect their business. Many conventions offer educational seminars on business topics. If time is short, skip the discussions and head to booths dedicated to innovative tech and solutions for the future. Plus, there’s nothing wrong with checking out your competitors’ exhibits.

Having Fun is a Bonus Benefit

While it can be difficult to talk about the grungy side of the business with family or friends who don’t fully appreciate your industry, an advantage of attending a tradeshow is being surrounded by like-minded people. Connecting with other business owners and portable restroom operators provides not only additional insight but also a sense of camaraderie that’s hard to come by once you’re back at home.

From industry trends to innovative products that’ll save you money, attending a tradeshow provides numerous benefits. As a PRO, you may find it tough to justify a day or two away from your business. However, this time investment is well-spent when you consider the advantages to your business over the long term.

Looking to Take Your Portable Restroom Business to the NEXT LEVEL? Download our FREE Guide: “Your Guide to Operating A Portable Restroom Business.”

Thinking About GETTING INTO the Portable Restroom Industry? Download our FREE Guide: “Your Guide to Starting A Portable Restroom Business.”