INFOGRAPHIC: Planning for Your Marketing Spend

A common challenge for business owners and marketers in any industry is deciding how to plan their marketing spend. How much money should you allocate to marketing? Which channels should you utilize? How should your marketing budget be divided?

In an industry like portable toilet rental where it’s not uncommon for employees to wear many hats and there may not be a designated marketing manager, it’s even more difficult to wrap your head around it. So allow us to share a little insight.

In the infographic below, we compiled a few marketing statistics we thought could help with your decision-making process. We hope this information will make it easier the next time you’re planning for your marketing spend.

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Planning for Your Marketing Spend

• Across all industries, marketing budgets accounted for 10.6% of overall budgets and 9.2% of company revenues[1]
• Across all industries, marketers allocated 56% of their marketing budget to digital channels and 44% to offline channels[2]
• Across all industries, 81% of marketers leveraged more than three channels[3]
• Return on investment (ROI) of advertising campaigns across all industries[4]
  • Direct mail – 43%
  • Email – 32%
  • Social media advertising – 29%
  • Paid search – 27%
  • SMS – 16%
  • Digital display advertising – 15%
• In 2023, 8% of top PROs utilized email marketing[5]

[1] The CMO Survey – https://cmosurvey.org/results/fall-2023/ [2] Gartner CMO Spend & Strategy Survey – https://www.gartner.com/en/marketing/topics/marketing-budget [3] HubSpot Survey – https://blog.hubspot.com/marketing/marketing-channels [4] Statista – https://www.statista.com/statistics/1325858/campaign-roi-of-selected-media/ [5] ServiceCore Portable Sanitation Industry Benchmark Report – https://try.servicecore.com/2023-benchmark-report