Pulse of the PROs: How Do You Successfully Market Trailers?

Photo courtesy Ameri-Can Engineering

Once you invest in portable restroom trailers, you want to line up rentals, not see them sitting in your lot. Fortunately, the units do double duty by marketing themselves while in use at an event. But you still need to put in the work to keep them rented year-round. For this Pulse of the PROs, we want to know where you’ve achieved the highest marketing return on investment (ROI).

Are you targeting concerts and backstage events or weddings? What channels generate the most responses? Share your details by emailing us at info@johntalk.com or messaging JohnTalk on Facebook, LinkedIn, or X (formerly known as Twitter). Or leave a reply at the bottom of this page.

Trailer Marketing: How Did You Identify Your Target Market?

You likely thought about different customer segments when considering how trailers fit into your business model. When it came time to market them (and stick to a budget), how did you decide whether to focus on private events, like weddings and family reunions, versus festivals and concerts? Did you rely on your initial research or venture into a new direction?

How Do You Currently Market Your Trailers?

Although trailers can market themselves to generate a quicker return, effective advertising and marketing tactics are essential. Several PROs create standalone website pages showcasing their luxury units and share photos of backstage events on social media. Others mention unique ways clients treat guests like VIPs in blog posts.

What techniques and channels do you use to promote your units? Have you been able to capture high-quality photos of your units on-site during an event? Or have you received testimonials to add to your website? Do you use print brochures and pamphlets?

What Customer Segment is Most Promising?

Now that you’ve marketed your trailers, what kind of data are you seeing? Perhaps you’ve sent targeted emails to professional wedding planners and backstage event organizers. Do you see higher response rates from one group over another? When you look at rental information, where do clients report hearing about your trailer rental services? Is there a specific channel attracting one type of customer more than another?

Overall, do you feel your marketing ROI meets expectations for your customer segment? Will you continue to focus on this group or diversify? Lastly, were you able to stay in your current service area, or do you receive calls from further away suggesting a need to extend your reach?

Are You Updating Your Approach for the New Year?

Looking back over the past and planning for the upcoming year, will you change your trailer marketing and advertising spend or approach? Are you comfortably booked in advance, or is there room for improvement on your calendar? Is there a certain channel or format you want to prioritize for 2024?

Offer Your Portable Restroom Business Expertise

Trailer marketing and advertising help portable restroom owners promote their rentals and expand their businesses. But it’s often a matter of trial and error. We want to know what works for you. Please reply below, email info@johntalk.com, or message JohnTalk on Facebook, LinkedIn, or X (formerly Twitter).

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