Social media is a game-changer not just for our personal lives, but for the business world, too. Those companies who play the game successfully are reaping the rewards.
Boosting your social media game shouldn’t be seen as something outside of your business model — an extracurricular activity for after-work hours. It’s not enough to create a Facebook account and post now and then. Instead, social media should be an important component of your brand.
If you use it well, social media can attract new clients and keep old ones, improve your brand awareness and advertising, and provide a communication tool. Here are some tips on how to use it effectively:
For PROs, not all social media platforms will be worth using. A big one we recommend is Yelp. It lets people rate and review your business, and it’s the most-used website for people searching for local companies and can make or break small businesses. Don’t be afraid of it, however. If you’re not on Yelp, people searching online for PROs in your local area may not find you. Just make sure your services are up to scratch on the job, and ask clients to leave you a Yelp review. The more 5-star reviews you get, the better your chances of earning more business. For more on how Yelp can help small businesses succeed, see this blog post.
Twitter and Facebook are the next most widely used tools for PROs. Below, we’ll handle how to effectively use them.
The more active you are on Facebook and Twitter, and the more opportunities you give your audience to engage with you, the better they’ll feel a connection with your brand.
Running contests, promotions, and giveaways are great, as they get people to like, share, or retweet your company’s content. This means they are increasing brand awareness for you.
Beware: Just make sure you don’t overdo it. People don’t like to be bombarded with promotions, and they may even see too many giveaways as a sign your company is struggling. Pick your promotions and giveaways wisely and use them now and then.
Tickets to a music festival or other local event, discounts on your services, vouchers for stores, or dinners for two are strong ideas. Keep the prizes local to your area to generate more interest in your locality and promote other small businesses.
Customers love to know the company they’ve chosen is human, fun, and not all about making money. Social media offers the perfect platform to showcase your fun side. Post behind-the-scenes videos and pictures of your employees enjoying themselves.
Pets are also a great way to connect with your audience. When possible, post photos and videos of your own, your employees’, and even your customers’ (with permission of course) furry friends!
Last, but not least, utilize the in-built benefits of social media. Twitter’s hashtag (#) lets you share posts on a topic that anyone searching for that topic can then see. If you’re at a trade fair, find out the Twitter name and hashtag for that fair and share posts while you’re there, e.g.: We’re @LocalTradeFair2018 and it’s amazing! #localtradefair
For more on how to use hashtags, click here.
That’s it for now, but with social media constantly evolving, we’ll be here to keep you updated on how to continue boosting your social media game! In the meantime, read our top 5 ways to use social media to promote your business.