As you’re well aware, technology is everywhere in society. This has changed almost everything about the way people behave on a daily basis — including how they make purchases and identify service providers. In fact, 96% of buyers will visit a company’s website before reaching out to them via phone or email. With this in mind, it’s crucial to the success of your portable restroom operation that you not only have a website, but that the website grabs and keeps the attention of visitors and provides them with the information they’re looking for.

This infographic provides highly recommended tips for ensuring you have a great website. If your site is lacking in any area, address it immediately, whether you correct issues yourself if you have the know-how or utilize your web provider.

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Tips for a Great Website

• List Essential Information at the Top
  • Your Contact Information
  • Your Unique Selling Proposition (USP)
  • Proof of Your Credibility (Like a Testimonial)
  • An Easy-to-Navigate Menu to Direct Visitors to More Relevant Information
• Provide Relevant Information
  • Product Options & Services
  • Map with Location
  • Engaging Videos & High-Quality Photos — People Love Visuals
    • PRO TIP: Most Website Visitors Don’t Like Videos or Audio Clips That Auto-Play.
  • Photos & Bios of Employees — People Like to Know Who They are Working with
  • Contact Form
• Make the Website User-Friendly
  • Site is Easy to Navigate
  • Key Information is Easily Found
  • Site Loads Quickly — Test Your Site Speed at https://testmysite.withgoogle.com/intl/en-gb
  • Site is Responsive for Users on Cell Phones & Tablets — Test Your Site at https://search.google.com/test/mobile-friendly
  • All Links Work Properly
  • Ensure Your Site is ADA-Compliant — More Info is Available at https://www.entrepreneur.com/article/289404
• Optimize Your Website for Search Engines
  • Register Your Website with Top Search Engines Like Google & Bing. Here’s How: https://www.hobo-web.co.uk/how-to-submit-a-site-to-search-engines-seo-how-to-tuesday-2/
  • Populate Your Website with Relevant Keywords, Which are Words & Phrases That Resonate with a Target Audience AKA Words They Would Type Into a Search Engine
  • Create Social Media Pages for Your Company & Provide Links to Them on Your Website. It Can Make a Difference in Being Found Online