INFOGRAPHIC: Tips for a Great Website

As you’re well aware, technology is everywhere in society. This has changed almost everything about the way people behave on a daily basis — including how they make purchases and identify service providers. In fact, 96% of buyers will visit a company’s website before reaching out to them via phone or email. With this in mind, it’s crucial to the success of your portable restroom operation that you not only have a website, but that the website grabs and keeps the attention of visitors and provides them with the information they’re looking for.

This infographic provides highly recommended tips for ensuring you have a great website. If your site is lacking in any area, address it immediately, whether you correct issues yourself if you have the know-how or utilize your web provider.

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Tips for a Great Website

List Essential Information at the Top

• Your Contact Information
• Your Unique Selling Proposition (USP)
• Proof of Your Credibility (Like a Testimonial)
• An Easy-to-Navigate Menu to Direct Visitors to More Relevant Information

Provide Relevant Information

• Product Options & Services
• Map with Location
• Engaging Videos & High-Quality Photos — People Love Visuals
  • PRO TIP: Most Website Visitors Don’t Like Videos or Audio Clips That Auto-Play.
• Photos & Bios of Employees — People Like to Know Who They are Working with
• Contact Form

Make the Website User-Friendly

• Site is Easy to Navigate
• Key Information is Easily Found
• Site Loads Quickly — Test Your Site Speed at https://testmysite.withgoogle.com/intl/en-gb
• Site is Responsive for Users on Cell Phones & Tablets — Test Your Site at https://search.google.com/test/mobile-friendly
• All Links Work Properly
• Ensure Your Site is ADA-Compliant — More Info is Available at https://www.entrepreneur.com/article/289404

Optimize Your Website for Search Engines

• Register Your Website with Top Search Engines Like Google & Bing. Here’s How: https://www.hobo-web.co.uk/how-to-submit-a-site-to-search-engines-seo-how-to-tuesday-2/
• Populate Your Website with Relevant Keywords, Which are Words & Phrases That Resonate with a Target Audience AKA Words They Would Type Into a Search Engine
• Create Social Media Pages for Your Company & Provide Links to Them on Your Website. It Can Make a Difference in Being Found Online