In a short span of time, COVID-19 has changed everything. Those in the PRO industry are uniquely placed. While business is going to be massively impacted, there are other ways you can continue to operate. Right now, your services are perhaps needed more than ever.
So, what does the ban on gatherings mean for PROs?
It is estimated that the PRO industry could lose somewhere between 30-40% of revenue by the time things have returned to normal. While some of your events will be rescheduled and things will probably be busy when we come out of this, many events will be canceled outright.
If there is a silver lining, remind yourself that it could be worse. Many businesses in other fields are going to be completely wiped out by the COVID-19 pandemic.
Rather than focus on the loss of revenue, think about how you can help. The U.S. Department of Homeland Security is calling for all essential critical workers to continue operating to help fight the spread of the disease. This includes PROs. Your company – which is used to working with PPE, bodily fluids, and strict hygiene standards – is actually in a great position to assist.
Make sure your current construction customers have everything they need so you don’t lose their business. Then, look around and see who else is still operating right now and what they need. Mobile healthcare providers are popping up that require restroom units. New construction has gotten underway to provide medical or other facilities to help with COVID-19. Big-box stores need more hand sanitizer dispensers and handwashing stations. Get in touch with anyone you can and see what they require.
It’s also a good idea to contact your local authorities to see where they need help. Some people in quarantine may benefit from your services.
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Be flexible when confronted with changes. As hand sanitizer shortages increase, why not make your own? Ensure your cleaning procedures are adapted to these exceptional circumstances, too. See here for more on this.
Keep in mind that everything will return to a level of normalcy in the not-so-distant future. We’re all in this situation together and it’s about pulling through and keeping afloat in the meantime. If you’re out there right now, visible and helping the people who need it the most – our brave healthcare workers and construction staff – you can bet it won’t reflect badly on your business. Let us all stay safe and look forward to the time when festivals, events, and other large gatherings are the norm once more. We won’t take them for granted again!
For more on how the coronavirus is affecting PROs, read our article here.
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