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Owners of local service businesses — especially those that are new — are likely to ponder the same big question: Where can I get leads for my business? Portable restroom operators are no exception. The thing is, there’s no silver bullet that is guaranteed to keep customers calling.
The tactics that work for certain portable toilet rental businesses may not be effective for others. Conversely, tactics that don’t do anything for some businesses may make all the difference for others. The key is to test out lead-generation channels, give them ample time to provide a fair assessment and measure the return on investment (ROI). From there, you can decide whether you should continue putting money into those channels or divert it into others.
The infographic below can serve as inspiration as you look to get leads for your business. The tactics listed are commonly suggested by PROs and the U.S. Small Business Administration.
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Where to Get Leads for Your Business
- Word of Mouth
- Register with Local Business Directories – Chamber of Commerce, Better Business Bureau (BBB), etc.
- Google Business Profile (GBP)
- Search Engine Optimization (SEO)
- Pay Per Click (PPC) Ads
- Social Media
- Direct Mail
- Sponsorship of Local Events/Organizations
- Brochures
- Promo Products
