As businesses evolve alongside technology, you may have found yourself moving away from traditional forms of advertising and focusing more on your website and social media to attract new customers.
Something you might have seen or heard mentioned is Google Analytics. Many businesses, large and small, international and local, use this program. But what is it and would it be useful for you?
Google Analytics is a popular piece of software that allows website owners to analyze in-depth info about the visitors to their websites.
It’s useful because you can find out what’s working and what isn’t and strategize accordingly. It allows you to see which web pages your customers are clicking on, what search terms they use, where they are based, and a whole lot more.
It’s free. No, really!
First, you must create an account. Here are the steps:
Now that you’re in, you’ll be given a code to copy and paste into the web pages you wish to track. This code will appear in a box on the first page you see after creating your account, under the heading: ‘Global Site Tag.’
For beginners, this may be difficult. If you haven’t created your own website, ask whoever did to help you. If you want to try it yourself, click here for a detailed breakdown of how it’s done.
From there, it’s seamless. As we know from their search engine, Google is a master of making complex tools extremely easy to use, and Analytics is no different. The code that you copy onto your site sets everything in motion. Google’s algorithms do all the work and in a few hours’ time you’ll be able to read the results in your Google Analytics account.
There are plenty of other amazing features. Google’s help page at https://support.google.com/analytics/ can teach you more and there are lots of blogs and videos online that break it down further.
Start analyzing today!
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