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During the busy season, special events offer a great opportunity to bolster income. One reason is because they are one-off or annual events that come into the mix on top of already-accounted-for monthly rentals. Another is that they are the type of events that typically demand higher-end luxury units, handicap-accessible units and possibly ADA-compliant units with add-ons and upgrades.
This infographic provides a list of some of the common special events available to local PROs and opportunities they can act upon to increase their chances of earning the business. For more articles and infographics related to sales and marketing, click here.
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Special Events: Types & Opportunities
Weddings
Opportunities
- Attend bridal shows and wedding expos
- Create marketing materials specifically to showcase wedding rental services
- Join and post on local bridal and wedding Facebook groups to make connections and pitch your services
- Create Facebook ads targeted to people interested in bridal/wedding services in the local area
Concerts & Music Festivals
Opportunities
- Research and create a list of local venues and upcoming events in your area
- Reach out to venue managers and event organizers to introduce yourself and pitch your event services
Sporting Events
Opportunities
- Research and create a list of local venues and upcoming events in your area
- Reach out to venue managers and league/event organizers to introduce yourself and pitch your event services
- Join and post on local sporting league/event Facebook groups to make connections and pitch your services
Community Events, Food Festivals & Fairs
Opportunities
- Research and create a list of local venues and upcoming events in your area
- Reach out to venue managers and event organizers to introduce yourself and pitch your event services
- Join and post on local event Facebook groups to make connections and pitch your services
- Submit any necessary bid paperwork for city-run events
