{"id":29727,"date":"2022-10-05T23:22:18","date_gmt":"2022-10-06T04:22:18","guid":{"rendered":"https:\/\/www.johntalk.com\/infographie-comment-creer-une-publicite-facebook\/"},"modified":"2022-10-05T23:22:30","modified_gmt":"2022-10-06T04:22:30","slug":"infographie-comment-creer-une-publicite-facebook","status":"publish","type":"post","link":"https:\/\/www.johntalk.com\/fr\/infographie-comment-creer-une-publicite-facebook\/","title":{"rendered":"INFOGRAPHIE : Comment cr\u00e9er une publicit\u00e9 Facebook"},"content":{"rendered":"<p>Quel canal de commercialisation offre le <a href=\"https:\/\/www.johntalk.com\/get-the-most-bang-for-your-buck-from-your-marketing-advertising\/\" target=\"_blank\" rel=\"noopener\">meilleur rapport qualit\u00e9-prix<\/a>? C&rsquo;est l&rsquo;une des questions les plus fr\u00e9quemment pos\u00e9es par les propri\u00e9taires d&rsquo;entreprises de toilettes portables. S&rsquo;il est vrai que ce qui fonctionne pour certains ne fonctionne pas forc\u00e9ment pour d&rsquo;autres, il est difficile d&rsquo;ignorer le pouvoir des m\u00e9dias sociaux, et de Facebook en particulier.<\/p>\n<p>Et si vous pouvez promouvoir votre entreprise gratuitement sur Facebook, son v\u00e9ritable potentiel se r\u00e9v\u00e8le lorsque vous payez pour faire de la publicit\u00e9. Voici pourquoi :<\/p>\n<ul>\n<li>La port\u00e9e organique (non r\u00e9mun\u00e9r\u00e9e) est limit\u00e9e<\/li>\n<li>Les publicit\u00e9s Facebook sont abordables et peuvent \u00eatre tr\u00e8s cibl\u00e9es<\/li>\n<li>Les publicit\u00e9s Facebook r\u00e9ussissent \u00e0 g\u00e9n\u00e9rer des achats<\/li>\n<\/ul>\n<p>Vous \u00eates int\u00e9ress\u00e9 mais n&rsquo;avez jamais essay\u00e9 ? Heureusement, il est relativement simple de cr\u00e9er une publicit\u00e9 Facebook. Notre infographie ci-dessous r\u00e9sume la mani\u00e8re de le faire. Connectez-vous et suivez les \u00e9tapes \u00e9tape par \u00e9tape, et votre annonce sera pr\u00eate en un rien de temps.<\/p>\n<p>Si vous avez des questions ou besoin d&rsquo;aide, consultez cette <a href=\"https:\/\/www.facebook.com\/business\/ads\" target=\"_blank\" rel=\"noopener\">page de ressources sur les publicit\u00e9s Facebook<\/a>. Votre entreprise peut \u00e9galement tirer profit de l&#8217;embauche d&rsquo;une agence de marketing, qui peut fournir une assistance experte pour vos besoins en mati\u00e8re de publicit\u00e9 Facebook, y compris la strat\u00e9gie, la conception graphique, la r\u00e9daction, l&rsquo;analyse des rapports et l&rsquo;optimisation des publicit\u00e9s.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.johntalk.com\/wp-content\/uploads\/2022\/04\/How-to-Create-a-Facebook-Ad.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-26741 size-full\" src=\"https:\/\/www.johntalk.com\/wp-content\/uploads\/2022\/04\/How-to-Create-a-Facebook-Ad.jpg\" alt=\"Comment cr\u00e9er une publicit\u00e9 sur Facebook\" width=\"1484\" height=\"1920\" srcset=\"https:\/\/www.johntalk.com\/wp-content\/uploads\/2022\/04\/How-to-Create-a-Facebook-Ad.jpg 1484w, https:\/\/www.johntalk.com\/wp-content\/uploads\/2022\/04\/How-to-Create-a-Facebook-Ad-232x300.jpg 232w, https:\/\/www.johntalk.com\/wp-content\/uploads\/2022\/04\/How-to-Create-a-Facebook-Ad-791x1024.jpg 791w, https:\/\/www.johntalk.com\/wp-content\/uploads\/2022\/04\/How-to-Create-a-Facebook-Ad-768x994.jpg 768w, https:\/\/www.johntalk.com\/wp-content\/uploads\/2022\/04\/How-to-Create-a-Facebook-Ad-1187x1536.jpg 1187w, https:\/\/www.johntalk.com\/wp-content\/uploads\/2022\/04\/How-to-Create-a-Facebook-Ad-113x146.jpg 113w, https:\/\/www.johntalk.com\/wp-content\/uploads\/2022\/04\/How-to-Create-a-Facebook-Ad-39x50.jpg 39w, https:\/\/www.johntalk.com\/wp-content\/uploads\/2022\/04\/How-to-Create-a-Facebook-Ad-58x75.jpg 58w, https:\/\/www.johntalk.com\/wp-content\/uploads\/2022\/04\/How-to-Create-a-Facebook-Ad-371x480.jpg 371w\" sizes=\"auto, (max-width:767px) 480px, (max-width:1484px) 100vw, 1484px\" \/><\/a><br \/>\n<\/figure>\n<\/div>\n<p><!-- \/wp:post-content --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><em>Vous aimez cette infographie ? Partagez-le avec vos amis et coll\u00e8gues !<\/em><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:html --><\/p>\n<div style=\"padding: 15px; margin-bottom: 15px; background: #ADDFFF; border: 1px solid #ddd; width: 85%;\" align=\"center\">\n<h3><strong>Obtenez le \u00ab\u00a0ALL-ACCESS PASS\u00a0\u00bb de JohnTalk et devenez membre GRATUITEMENT&nbsp;!<\/strong><\/h3>\n<p>Les avantages incluent : Abonnement aux newsletters num\u00e9riques et imprim\u00e9es de JohnTalk \u2022 Contenu d\u00e9taill\u00e9 de JohnTalk Vault \u2022 Acc\u00e8s complet aux petites annonces de JohnTalk et au forum Demandez \u00e0 un PRO<\/p>\n<p><a href=\"https:\/\/www.johntalk.com\/fr\/avantages-des-membres\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cliquez ici pour en savoir plus.<\/a><\/p>\n<\/div>\n<p><!-- wp:paragraph --><\/p>\n<p><em>Vous cherchez \u00e0 faire passer votre entreprise de toilettes portables au niveau sup\u00e9rieur&nbsp;? <a href=\"http:\/\/www.jtoperationsguide.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">T\u00e9l\u00e9chargez notre guide GRATUIT : \u00ab&nbsp;Votre guide pour l&rsquo;exploitation d&rsquo;une entreprise de toilettes portables.&nbsp;\u00bb<\/a><\/em><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><em>Vous songez \u00e0 vous lancer dans l&rsquo;industrie des toilettes portables&nbsp;? <a href=\"http:\/\/www.jtstartupguide.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">T\u00e9l\u00e9chargez notre guide GRATUIT : \u00ab&nbsp;Votre guide pour d\u00e9marrer une entreprise de toilettes portables.&nbsp;\u00bb<\/a><\/em><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:spacer {\"height\":30} --><\/p>\n<h2 aria-hidden=\"true\"> <\/h2>\n<h2><strong>Comment cr\u00e9er une publicit\u00e9 sur Facebook<\/strong><\/h2>\n<ul>\n<li><strong>\u00c9tape 1 &#8211; <\/strong>Connectez-vous au compte Facebook Ads Manager de votre entreprise.<\/li>\n<li><strong>\u00c9tape 2 &#8211; <\/strong>Cliquez sur le bouton \u00ab\u00a0Cr\u00e9er\u00a0\u00bb.<\/li>\n<li><strong>\u00c9tape 3 &#8211; <\/strong>Choisissez un objectif de campagne &#8211; <em>Quel r\u00e9sultat principal esp\u00e9rez-vous de la publicit\u00e9 ?<\/em><\/li>\n<li><strong>\u00c9tape 4 &#8211; <\/strong>Nommez votre campagne (facultatif) &#8211; <em>Cela vous aidera \u00e0 rester organis\u00e9.<\/em><\/li>\n<li><strong>\u00c9tape 5 &#8211; <\/strong>D\u00e9finissez votre budget et votre calendrier &#8211; <em>Combien voulez-vous d\u00e9penser et pendant combien de temps ?<\/em><\/li>\n<li><strong>\u00c9tape 6 &#8211; <\/strong>S\u00e9lectionnez votre public &#8211; <em>Qui voulez-vous voir dans l&rsquo;annonce ?<\/em><\/li>\n<li><strong>\u00c9tape 7 &#8211; <\/strong>Choisissez un format d&rsquo;annonce &#8211; <em>par exemple, image unique, carrousel, vid\u00e9o, etc.<\/em><\/li>\n<li><strong>\u00c9tape 8 &#8211; <\/strong>Saisissez votre cr\u00e9ation publicitaire &#8211; <em>T\u00e9l\u00e9chargez votre m\u00e9dia, votre texte publicitaire, votre appel \u00e0 l&rsquo;action et votre destination.<\/em><\/li>\n<li><strong>\u00c9tape 9 &#8211; <\/strong>Cliquez sur le bouton \u00ab\u00a0Publier\u00a0\u00bb.<\/li>\n<li><strong>\u00c9tape 10 &#8211; <\/strong>Contr\u00f4lez et optimisez votre annonce &#8211; <em>Consultez les mesures de performance et ajustez votre public, votre cr\u00e9ation, etc. si n\u00e9cessaire pour maximiser le retour sur investissement (ROI).<\/em><\/li>\n<\/ul>\n<!-- \/wp:spacer -->","protected":false},"excerpt":{"rendered":"<p>Quel canal de commercialisation offre le meilleur rapport qualit\u00e9-prix? C&rsquo;est l&rsquo;une des questions les plus fr\u00e9quemment pos\u00e9es par les propri\u00e9taires d&rsquo;entreprises de toilettes portables. S&rsquo;il est<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":277,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[2290],"tags":[2179,2480,2291],"class_list":["post-29727","post","type-post","status-publish","format-standard","hentry","category-ventes-et-marketing","tag-infographie","tag-publicite","tag-reseaux-sociaux"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>INFOGRAPHIE : Comment cr\u00e9er une publicit\u00e9 Facebook - JohnTalk<\/title>\n<meta name=\"description\" content=\"Il est relativement simple de cr\u00e9er une publicit\u00e9 Facebook pour votre entreprise. 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