{"id":31156,"date":"2022-10-07T07:43:08","date_gmt":"2022-10-07T12:43:08","guid":{"rendered":"https:\/\/www.johntalk.com\/infografika-jak-merit-navratnost-investic-do-marketingu\/"},"modified":"2022-10-07T07:47:40","modified_gmt":"2022-10-07T12:47:40","slug":"infografika-jak-merit-navratnost-investic-do-marketingu","status":"publish","type":"post","link":"https:\/\/www.johntalk.com\/cs\/infografika-jak-merit-navratnost-investic-do-marketingu\/","title":{"rendered":"INFOGRAFIKA: Jak m\u011b\u0159it n\u00e1vratnost investic do marketingu"},"content":{"rendered":" \n

Jednou z velk\u00fdch v\u00fdzev spojen\u00fdch s marketingem je ur\u010dit, co funguje a co ne. Tomu se \u0159\u00edk\u00e1 m\u011b\u0159en\u00ed n\u00e1vratnosti investic do marketingu (ROI). Ukl\u00e1d\u00e1te pen\u00edze na spr\u00e1vn\u00e9 m\u00edsto? P\u0159ineslo by jejich vynalo\u017een\u00ed v jin\u00e9 oblasti lep\u0161\u00ed v\u00fdsledky?<\/p> \n \n

Neexistuje sice \u017e\u00e1dn\u00fd kouzeln\u00fd vzorec, kter\u00fd by v\u00e1m poradil dokonal\u00fd marketingov\u00fd pl\u00e1n, ale m\u016f\u017eete sv\u016fj p\u0159\u00edstup l\u00e9pe propo\u010d\u00edtat, kdy\u017e se pod\u00edv\u00e1te na dostupn\u00e1 data. N\u00ed\u017ee uveden\u00e1 infografika rozeb\u00edr\u00e1 n\u011bkter\u00e9 kl\u00ed\u010dov\u00e9 oblasti, kter\u00e9 umo\u017e\u0148uj\u00ed m\u011b\u0159it n\u00e1vratnost investic do marketingu. Pokud se sezn\u00e1m\u00edte s jednotliv\u00fdmi oblastmi a budete sledovat \u00fadaje, m\u016f\u017eete upravit sv\u016fj marketingov\u00fd pl\u00e1n tak, abyste dos\u00e1hli vy\u0161\u0161\u00edho prodeje na jeden vynalo\u017een\u00fd marketingov\u00fd dolar.<\/p> \n \n

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\"Jak<\/a><\/figure> \n<\/div> \n \n

L\u00edb\u00ed se v\u00e1m tato infografika? Sd\u00edlejte ji se sv\u00fdmi p\u0159\u00e1teli a kolegy!<\/em><\/p> \n\r\n

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Hled\u00e1te zp\u016fsob, jak posunout sv\u00e9 podnik\u00e1n\u00ed v oblasti p\u0159enosn\u00fdch toalet na dal\u0161\u00ed \u00farove\u0148? St\u00e1hn\u011bte si na\u0161eho pr\u016fvodce ZDARMA: „V\u00e1\u0161 pr\u016fvodce provozem p\u0159enosn\u00fdch toalet“.<\/a><\/em><\/p> \n\r\n\r\n \n

P\u0159em\u00fd\u0161l\u00edte o vstupu do pr\u016fmyslu p\u0159enosn\u00fdch toalet? St\u00e1hn\u011bte si na\u0161eho pr\u016fvodce ZDARMA: „V\u00e1\u0161 pr\u016fvodce zah\u00e1jen\u00edm podnik\u00e1n\u00ed v oblasti p\u0159enosn\u00fdch toalet“.<\/a><\/em><\/p> \n\r\n\r\n\r\n

\u00a0<\/div>\r\n\r\n\r\n \n

Jak m\u011b\u0159it n\u00e1vratnost investic do marketingu<\/strong><\/h2> \n\r\n\r\n \n

P\u0159\u00edstup k p\u0159isuzov\u00e1n\u00ed n\u00e1vratnosti investic<\/strong><\/h4> \n\r\n\r\n \n
    \n
  1. Zjist\u011bte m\u00edru uzav\u0159en\u00ed telefonn\u00edch hovor\u016f\/odesl\u00e1n\u00ed formul\u00e1\u0159\u016f\/n\u00e1v\u0161t\u011bvn\u00edk\u016f na va\u0161em m\u00edst\u011b.<\/li> \n
  2. Vypo\u010d\u00edtejte hodnotu pr\u016fm\u011brn\u00e9ho prodeje<\/li> \n
  3. Zjist\u011bte n\u00e1vratnost investic z telefonn\u00edch hovor\u016f\/odeslan\u00fdch formul\u00e1\u0159\u016f\/n\u00e1v\u0161t\u011bvn\u00edk\u016f na va\u0161em m\u00edst\u011b.<\/li> \n
  4. Vlo\u017ete v\u00edce pen\u011bz do \u00fasil\u00ed s nejvy\u0161\u0161\u00ed n\u00e1vratnost\u00ed investic a m\u00e9n\u011b (nebo \u017e\u00e1dn\u00e9) do \u00fasil\u00ed s nejni\u017e\u0161\u00ed n\u00e1vratnost\u00ed investic.<\/li> \n<\/ol> \n\r\n\r\n \n

    Vzorec: [(po\u010det potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f x m\u00edra uzav\u0159en\u00ed popt\u00e1vky x pr\u016fm\u011brn\u00e1 prodejn\u00ed cena) – n\u00e1klady na marketing] \/ n\u00e1klady na marketing x 100 = ROI<\/em><\/p> \n\r\n\r\n \n

    E-mail<\/strong><\/h4> \n\r\n\r\n \n

    Mezi kl\u00ed\u010dov\u00e9 ukazatele, kter\u00e9 je t\u0159eba analyzovat, pat\u0159\u00ed:<\/p> \n\r\n\r\n \n

      \n
    • M\u00edra doru\u010ditelnosti<\/li> \n
    • M\u00edra otev\u0159en\u00ed<\/li> \n
    • Rychlost kliknut\u00ed<\/li> \n<\/ul> \n\r\n\r\n \n

      Soci\u00e1ln\u00ed m\u00e9dia<\/strong><\/h4> \n\r\n\r\n \n

      Mezi kl\u00ed\u010dov\u00e9 ukazatele, kter\u00e9 je t\u0159eba analyzovat, pat\u0159\u00ed:<\/p> \n\r\n\r\n \n

        \n
      • Dos\u00e1hnout<\/li> \n
      • Dojmy<\/li> \n
      • Z\u00e1snuby<\/li> \n
      • N\u00e1klady na kliknut\u00ed<\/li> \n
      • P\u0159evody<\/li> \n<\/ul> \n\r\n\r\n \n

        Google Analytics<\/strong><\/h4> \n\r\n\r\n \n

        Mezi kl\u00ed\u010dov\u00e9 ukazatele, kter\u00e9 je t\u0159eba analyzovat, pat\u0159\u00ed:<\/p> \n\r\n\r\n \n

          \n
        • U\u017eivatel\u00e9<\/li> \n
        • Pr\u016fm\u011brn\u00e1 d\u00e9lka relace<\/li> \n
        • Zobrazen\u00ed str\u00e1nek<\/li> \n
        • Str\u00e1nky na relaci<\/li> \n
        • M\u00edra odsko\u010den\u00ed<\/li> \n
        • Pln\u011bn\u00ed c\u00edl\u016f<\/li> \n<\/ul> \n\r\n\r\n \n

          Reklamy Google\/PPC<\/strong><\/h4> \n\r\n\r\n \n

          Mezi kl\u00ed\u010dov\u00e9 ukazatele, kter\u00e9 je t\u0159eba analyzovat, pat\u0159\u00ed:<\/p> \n\r\n\r\n \n

            \n
          • Dojmy<\/li> \n
          • Kliknut\u00ed na<\/li> \n
          • M\u00edra prokliku (CTR)<\/li> \n
          • Pr\u016fm\u011brn\u00e1 cena za kliknut\u00ed (CPC)<\/li> \n
          • P\u0159evody<\/li> \n<\/ul> \n\r\n\r\n \n

            UTM<\/strong><\/h4> \n\r\n\r\n \n

            UTM jsou modifik\u00e1tory pou\u017eit\u00e9 na adresu URL, na kterou odes\u00edl\u00e1te webov\u00fd provoz, a umo\u017e\u0148uj\u00ed v\u00e1m sledovat marketingovou v\u00fdkonnost v r\u00e1mci slu\u017eby Google Analytics. UTM lze vyu\u017e\u00edt pro:<\/p> \n\r\n\r\n \n

              \n
            • E-maily<\/li> \n
            • P\u0159\u00edsp\u011bvky v soci\u00e1ln\u00edch m\u00e9di\u00edch<\/li> \n
            • Reklamy v soci\u00e1ln\u00edch m\u00e9di\u00edch<\/li> \n
            • Webov\u00e9 str\u00e1nky\/digit\u00e1ln\u00ed reklamy<\/li> \n
            • Tisk reklamy ve spojen\u00ed s p\u0159esm\u011brov\u00e1vac\u00ed adresou URL<\/li> \n<\/ul> \n","protected":false},"excerpt":{"rendered":"

              Jednou z velk\u00fdch v\u00fdzev spojen\u00fdch s marketingem je ur\u010dit, co funguje a co ne. Tomu se \u0159\u00edk\u00e1 m\u011b\u0159en\u00ed n\u00e1vratnosti investic do marketingu (ROI). Ukl\u00e1d\u00e1te pen\u00edze [\u2026]<\/span><\/p>\n","protected":false},"author":277,"featured_media":23034,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[2220],"tags":[2585,2586,2130,2271,2270,2584],"class_list":["post-31156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prodej-a-marketing","tag-e-mail-cs","tag-google-analytics-cs","tag-infografiku","tag-marketing-cs","tag-socialni-media","tag-webove-stranky"],"acf":[],"yoast_head":"\nINFOGRAFIKA: Jak m\u011b\u0159it n\u00e1vratnost investic do marketingu - JohnTalk<\/title>\n<meta name=\"description\" content=\"Pod\u00edvejte se na tuto infografiku, kter\u00e1 rozeb\u00edr\u00e1 n\u011bkter\u00e9 kl\u00ed\u010dov\u00e9 oblasti, kter\u00e9 umo\u017e\u0148uj\u00ed m\u011b\u0159it n\u00e1vratnost investic do marketingu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.johntalk.com\/cs\/infografika-jak-merit-navratnost-investic-do-marketingu\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"INFOGRAFIKA: Jak m\u011b\u0159it n\u00e1vratnost investic do marketingu - JohnTalk\" \/>\n<meta property=\"og:description\" content=\"Pod\u00edvejte se na tuto infografiku, kter\u00e1 rozeb\u00edr\u00e1 n\u011bkter\u00e9 kl\u00ed\u010dov\u00e9 oblasti, kter\u00e9 umo\u017e\u0148uj\u00ed m\u011b\u0159it n\u00e1vratnost investic do marketingu.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.johntalk.com\/cs\/infografika-jak-merit-navratnost-investic-do-marketingu\/\" \/>\n<meta property=\"og:site_name\" content=\"JohnTalk\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-07T12:43:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-07T12:47:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.johntalk.com\/wp-content\/uploads\/2020\/11\/How-to-Measure-Marketing-ROI-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1484\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"amsjosh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"amsjosh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.johntalk.com\/cs\/infografika-jak-merit-navratnost-investic-do-marketingu\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.johntalk.com\/cs\/infografika-jak-merit-navratnost-investic-do-marketingu\/\"},\"author\":{\"name\":\"amsjosh\",\"@id\":\"https:\/\/www.johntalk.com\/it\/#\/schema\/person\/5a041b5ed2d3856ed05f03efb0f9efe1\"},\"headline\":\"INFOGRAFIKA: Jak m\u011b\u0159it n\u00e1vratnost investic do marketingu\",\"datePublished\":\"2022-10-07T12:43:08+00:00\",\"dateModified\":\"2022-10-07T12:47:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.johntalk.com\/cs\/infografika-jak-merit-navratnost-investic-do-marketingu\/\"},\"wordCount\":587,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.johntalk.com\/cs\/infografika-jak-merit-navratnost-investic-do-marketingu\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.johntalk.com\/wp-content\/uploads\/2020\/11\/How-to-Measure-Marketing-ROI-scaled.jpg\",\"keywords\":[\"e-mail\",\"Google Analytics\",\"infografiku\",\"marketing\",\"soci\u00e1ln\u00ed m\u00e9dia\",\"webov\u00e9 str\u00e1nky\"],\"articleSection\":[\"prodej a marketing\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.johntalk.com\/cs\/infografika-jak-merit-navratnost-investic-do-marketingu\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.johntalk.com\/cs\/infografika-jak-merit-navratnost-investic-do-marketingu\/\",\"url\":\"https:\/\/www.johntalk.com\/cs\/infografika-jak-merit-navratnost-investic-do-marketingu\/\",\"name\":\"INFOGRAFIKA: Jak m\u011b\u0159it n\u00e1vratnost investic do marketingu - 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