{"id":26428,"date":"2022-03-07T00:53:55","date_gmt":"2022-03-07T05:53:55","guid":{"rendered":"https:\/\/www.johntalk.com\/infografika-socialni-site-ktere-moznosti-jsou-nejlepsi\/"},"modified":"2022-03-07T00:53:57","modified_gmt":"2022-03-07T05:53:57","slug":"infografika-socialni-site-ktere-moznosti-jsou-nejlepsi","status":"publish","type":"post","link":"https:\/\/www.johntalk.com\/cs\/infografika-socialni-site-ktere-moznosti-jsou-nejlepsi\/","title":{"rendered":"INFOGRAFIKA: Soci\u00e1ln\u00ed s\u00edt\u011b: Kter\u00e9 mo\u017enosti jsou nejlep\u0161\u00ed?"},"content":{"rendered":"<p>Marketing na soci\u00e1ln\u00edch s\u00edt\u00edch m\u016f\u017ee b\u00fdt skv\u011bl\u00fdm zp\u016fsobem, jak propagovat va\u0161e podnik\u00e1n\u00ed s p\u0159enosn\u00fdmi toaletami. Existuje mnoho platforem, ze kter\u00fdch si m\u016f\u017eete vybrat. Ale to m\u016f\u017ee b\u00fdt po\u017eehn\u00e1n\u00edm i proklet\u00edm. Je dobr\u00e9 m\u00edt mo\u017enosti, ale to m\u016f\u017ee tak\u00e9 zt\u00ed\u017eit rozhodov\u00e1n\u00ed, co vyu\u017e\u00edt.<\/p>\n<p>Na ot\u00e1zku, kter\u00e9 platformy soci\u00e1ln\u00edch m\u00e9di\u00ed jsou pro podniky nejlep\u0161\u00ed, je t\u011b\u017ek\u00e9 odpov\u011bd\u011bt. Z\u00e1le\u017e\u00ed na va\u0161em c\u00edlov\u00e9m trhu a na tom, \u010deho se sna\u017e\u00edte dos\u00e1hnout. To znamen\u00e1, \u017ee v\u00e1m chceme poskytnout n\u011bjak\u00e9 informace, kter\u00e9 v\u00e1m pomohou se rozhodnout. N\u00ed\u017ee je na\u0161e infografika, kter\u00e1 zd\u016fraz\u0148uje n\u011bkter\u00e9 kl\u00ed\u010dov\u00e9 aspekty a statistiky p\u011bti platforem soci\u00e1ln\u00edch m\u00e9di\u00ed, kter\u00e9 profesion\u00e1lov\u00e9 s nejv\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed pou\u017e\u00edvaj\u00ed.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.johntalk.com\/wp-content\/uploads\/2021\/07\/Social-Media-Which-Options-are-Best-scaled.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11536 size-full\" src=\"https:\/\/www.johntalk.com\/wp-content\/uploads\/2021\/07\/Social-Media-Which-Options-are-Best-scaled.jpg\" alt=\"Social Media- Which Options are Best\" width=\"1978\" height=\"2560\" srcset=\"https:\/\/www.johntalk.com\/wp-content\/uploads\/2021\/07\/Social-Media-Which-Options-are-Best-scaled.jpg 1484w, https:\/\/www.johntalk.com\/wp-content\/uploads\/2021\/07\/Social-Media-Which-Options-are-Best-232x300.jpg 232w, https:\/\/www.johntalk.com\/wp-content\/uploads\/2021\/07\/Social-Media-Which-Options-are-Best-791x1024.jpg 791w, https:\/\/www.johntalk.com\/wp-content\/uploads\/2021\/07\/Social-Media-Which-Options-are-Best-768x994.jpg 768w, https:\/\/www.johntalk.com\/wp-content\/uploads\/2021\/07\/Social-Media-Which-Options-are-Best-1187x1536.jpg 1187w, https:\/\/www.johntalk.com\/wp-content\/uploads\/2021\/07\/Social-Media-Which-Options-are-Best-1583x2048.jpg 1583w, https:\/\/www.johntalk.com\/wp-content\/uploads\/2021\/07\/Social-Media-Which-Options-are-Best-113x146.jpg 113w, https:\/\/www.johntalk.com\/wp-content\/uploads\/2021\/07\/Social-Media-Which-Options-are-Best-39x50.jpg 39w, https:\/\/www.johntalk.com\/wp-content\/uploads\/2021\/07\/Social-Media-Which-Options-are-Best-58x75.jpg 58w, https:\/\/www.johntalk.com\/wp-content\/uploads\/2021\/07\/Social-Media-Which-Options-are-Best-371x480.jpg 371w\" sizes=\"auto, (max-width:767px) 480px, (max-width:1978px) 100vw, 1978px\" \/><\/a><\/figure>\n<\/div>\n<p><!-- \/wp:post-content --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><em>L\u00edb\u00ed se v\u00e1m tato infografika? Sd\u00edlejte to se sv\u00fdmi p\u0159\u00e1teli a kolegy!<\/em><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:html --><\/p>\n<div style=\"padding: 15px; margin-bottom: 15px; background: #ADDFFF; border: 1px solid #ddd; width: 85%;\" align=\"center\">\n<h3><strong>Z\u00edskejte JohnTalk \u201eALL-ACCESS PASS\u201c a sta\u0148te se \u010dlenem ZDARMA!<\/strong><\/h3>\n<p>Mezi v\u00fdhody pat\u0159\u00ed: P\u0159edplatn\u00e9 digit\u00e1ln\u00edch a ti\u0161t\u011bn\u00fdch newsletter\u016f JohnTalk \u2022 Podrobn\u00fd obsah \u00falo\u017ei\u0161t\u011b JohnTalk \u2022 \u00dapln\u00fd p\u0159\u00edstup k inzer\u00e1t\u016fm JohnTalk &amp; Zeptejte se f\u00f3ra PRO<\/p>\n<p><a href=\"https:\/\/www.johntalk.com\/cs\/clenske-vyhody\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kliknut\u00edm sem se dozv\u00edte v\u00edce.<\/a><\/p>\n<\/div>\n<p><!-- wp:paragraph --><\/p>\n<p><em>Chcete posunout sv\u00e9 podnik\u00e1n\u00ed s p\u0159enosn\u00fdmi toaletami na DAL\u0160\u00cd \u00daROVNI? <a href=\"http:\/\/www.jtoperationsguide.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">St\u00e1hn\u011bte si na\u0161eho ZDARMA pr\u016fvodce: &#8222;V\u00e1\u0161 pr\u016fvodce provozov\u00e1n\u00edm podniku s p\u0159enosn\u00fdmi toaletami.&#8220;<\/a><\/em><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><em>P\u0159em\u00fd\u0161l\u00edte o tom, jak se dostat do pr\u016fmyslu p\u0159enosn\u00fdch toalet? <a href=\"http:\/\/www.jtstartupguide.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">St\u00e1hn\u011bte si na\u0161eho ZDARMA pr\u016fvodce: &#8222;V\u00e1\u0161 pr\u016fvodce zah\u00e1jen\u00edm podnik\u00e1n\u00ed s p\u0159enosn\u00fdmi toaletami.&#8220;<\/a><\/em><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:spacer {\"height\":30} --><\/p>\n<h2 aria-hidden=\"true\"> <\/h2>\n<h2><strong>Soci\u00e1ln\u00ed m\u00e9dia: jak\u00e9 mo\u017enosti jsou nejlep\u0161\u00ed?<\/strong><\/h2>\n<h4><strong>Procento dosp\u011bl\u00fdch v USA, kte\u0159\u00ed pou\u017e\u00edvaj\u00ed r\u016fzn\u00e9 platformy soci\u00e1ln\u00edch m\u00e9di\u00ed <a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a><\/strong><\/h4>\n<ul>\n<li>YouTube \u2013 74 %<\/li>\n<li>Facebook \u2013 68 %<\/li>\n<li>Instagram \u2013 40 %<\/li>\n<li>LinkedIn \u2013 25 %<\/li>\n<li>Twitter \u2013 25 %<\/li>\n<\/ul>\n<h4><strong>Youtube<\/strong><\/h4>\n<ul>\n<li>Dosp\u011bl\u00ed tr\u00e1v\u00ed na YouTube t\u00e9m\u011b\u0159 42 minut denn\u011b <a href=\"#_ftn4\" name=\"_ftnref4\">[2]<\/a><\/li>\n<li>51 % B2B osob s rozhodovac\u00ed pravomoc\u00ed pou\u017e\u00edv\u00e1 YouTube k pr\u016fzkumu n\u00e1kup\u016f <a href=\"#_ftn5\" name=\"_ftnref5\">[3]<\/a><\/li>\n<li><strong>Klady<\/strong>\n<ul>\n<li>Videa zaujmou u\u017eivatele a udr\u017e\u00ed jejich pozornost<\/li>\n<li>Videa YouTube se zobrazuj\u00ed ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed Google<\/li>\n<\/ul>\n<\/li>\n<li><strong>Nev\u00fdhody<\/strong>\n<ul>\n<li>Platforma je omezena na videoobsah<\/li>\n<li>Pro n\u011bkter\u00e9 m\u016f\u017ee b\u00fdt obt\u00ed\u017en\u00e9 vytvo\u0159it vysoce kvalitn\u00ed videa<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4><strong>Facebook<\/strong><\/h4>\n<ul>\n<li>V USA se 73 % v\u0161ech u\u017eivatel\u016f p\u0159ihla\u0161uje denn\u011b a 93 % alespo\u0148 jednou t\u00fddn\u011b <a href=\"#_ftn2\" name=\"_ftnref2\">[4]<\/a><\/li>\n<li>Pr\u016fm\u011brn\u00fd americk\u00fd u\u017eivatel str\u00e1v\u00ed na Facebooku a\u017e 38 minut denn\u011b <a href=\"#_ftn3\" name=\"_ftnref3\">[5]<\/a><\/li>\n<li><strong>Klady<\/strong>\n<ul>\n<li>Nejobl\u00edben\u011bj\u0161\u00ed platforma soci\u00e1ln\u00edch m\u00e9di\u00ed = \u0161irok\u00e1 p\u0159ita\u017elivost a dosah<\/li>\n<li>Umo\u017e\u0148uje zve\u0159ej\u0148ov\u00e1n\u00ed v\u00edce typ\u016f obsahu: text, videa, obr\u00e1zky<\/li>\n<\/ul>\n<\/li>\n<li><strong>Nev\u00fdhody<\/strong>\n<ul>\n<li>Lid\u00e9 se mus\u00ed p\u0159ihl\u00e1sit k odb\u011bru aktualizac\u00ed str\u00e1nky, aby je mohli nad\u00e1le dost\u00e1vat, pokud se str\u00e1nkou \u010dasto neinteraguj\u00ed<\/li>\n<li>K tomu, abyste z platformy vyt\u011b\u017eili maximum, je nutn\u00e9 slu\u0161n\u00e9 \u010dasov\u00e9 nasazen\u00ed<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4><strong>Instagram<\/strong><\/h4>\n<ul>\n<li>U\u017eivatel\u00e9 str\u00e1v\u00ed na Instagramu pr\u016fm\u011brn\u011b 30 minut denn\u011b <a href=\"#_ftn7\" name=\"_ftnref7\">[6]<\/a><\/li>\n<li>36 % B2B osob s rozhodovac\u00ed pravomoc\u00ed pou\u017e\u00edv\u00e1 Instagram k pr\u016fzkumu n\u00e1kup\u016f <a href=\"#_ftn5\" name=\"_ftnref5\">[3]<\/a><\/li>\n<li><strong>Klady<\/strong>\n<ul>\n<li>Nejlep\u0161\u00ed platforma soci\u00e1ln\u00edch m\u00e9di\u00ed pro p\u0159edv\u00e1d\u011bn\u00ed fotografi\u00ed<\/li>\n<li>Integruje se s Facebookem a Twitterem<\/li>\n<\/ul>\n<\/li>\n<li><strong>Nev\u00fdhody<\/strong>\n<ul>\n<li>Omezen\u00e9 mo\u017enosti titulk\u016f\/textu<\/li>\n<li>K tomu, abyste vynikli, jsou pot\u0159eba slu\u0161n\u00e9 fotografick\u00e9 dovednosti<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4><strong>LinkedIn<\/strong><\/h4>\n<ul>\n<li>LinkedIn m\u00e1 15x v\u00edce zobrazen\u00ed obsahu ne\u017e nab\u00eddky pr\u00e1ce <a href=\"#_ftn6\" name=\"_ftnref6\">[7]<\/a><\/li>\n<li>33 % B2B osob s rozhodovac\u00ed pravomoc\u00ed vyu\u017e\u00edv\u00e1 LinkedIn k pr\u016fzkumu n\u00e1kup\u016f <a href=\"#_ftn5\" name=\"_ftnref5\">[3]<\/a><\/li>\n<li><strong>Klady<\/strong>\n<ul>\n<li>Nejlep\u0161\u00ed platforma soci\u00e1ln\u00edch m\u00e9di\u00ed pro profesion\u00e1ln\u00ed networking<\/li>\n<li>Jeden z nejd\u016fv\u011bryhodn\u011bj\u0161\u00edch zdroj\u016f informac\u00ed pro kupuj\u00edc\u00ed<\/li>\n<\/ul>\n<\/li>\n<li><strong>Nev\u00fdhody<\/strong>\n<ul>\n<li>M\u00e9n\u011b u\u017eivatel\u016f = omezen\u00e1 p\u0159ita\u017elivost a dosah<\/li>\n<li>Obvykle z\u00edsk\u00e1v\u00e1 men\u0161\u00ed zapojen\u00ed ne\u017e jin\u00e9 platformy<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4><strong>Cvrlik\u00e1n\u00ed<\/strong><\/h4>\n<ul>\n<li>V USA se denn\u011b p\u0159ihla\u0161uje 52 % v\u0161ech u\u017eivatel\u016f <a href=\"#_ftn8\" name=\"_ftnref8\">[8]<\/a><\/li>\n<li>93 % lid\u00ed, kte\u0159\u00ed na Twitteru sleduj\u00ed mal\u00e9 a st\u0159edn\u00ed podniky, u nich pl\u00e1nuje nakupovat <a href=\"#_ftn9\" name=\"_ftnref9\">[9]<\/a><\/li>\n<li><strong>Klady<\/strong>\n<ul>\n<li>Umo\u017e\u0148uje zve\u0159ej\u0148ov\u00e1n\u00ed v\u00edce typ\u016f obsahu: text, videa, obr\u00e1zky<\/li>\n<li>Dobr\u00e9 pro sd\u00edlen\u00ed stru\u010dn\u00fdch, ale informativn\u00edch a poutav\u00fdch zpr\u00e1v<\/li>\n<\/ul>\n<\/li>\n<li><strong>Nev\u00fdhody<\/strong>\n<ul>\n<li>Zas\u00edl\u00e1n\u00ed zpr\u00e1v je omezeno na 280 znak\u016f<\/li>\n<li>Zve\u0159ej\u0148ov\u00e1n\u00ed chronologick\u00e9 \u010dasov\u00e9 osy znamen\u00e1, \u017ee pro lidi m\u016f\u017ee b\u00fdt snadn\u00e9 va\u0161i zpr\u00e1vu p\u0159ehl\u00e9dnout<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> <a href=\"https:\/\/www.journalism.org\/2021\/01\/12\/news-use-across-social-media-platforms-in-2020\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.journalism.org\/2021\/01\/12\/news-use-across-social-media-platforms-in-2020\/<\/a><\/p>\n<p><a href=\"#_ftnref4\" name=\"_ftn4\">[2]<\/a> <a href=\"https:\/\/www.emarketer.com\/content\/us-youtube-advertising-2020\" target=\"_blank\" rel=\"noopener\">https:\/\/www.emarketer.com\/content\/us-youtube-advertising-2020<\/a><\/p>\n<p><a href=\"#_ftnref5\" name=\"_ftn5\">[3]<\/a> <a href=\"https:\/\/www.hootsuite.com\/resources\/digital2020-q4-update\" target=\"_blank\" rel=\"noopener\">https:\/\/www.hootsuite.com\/resources\/digital2020-q4-update<\/a><\/p>\n<p><a href=\"#_ftnref2\" name=\"_ftn2\">[4]<\/a> <a href=\"https:\/\/www.statista.com\/statistics\/199266\/frequency-of-use-among-facebook-users-in-the-united-states\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.statista.com\/statistics\/199266\/frequency-of-use-among-facebook-users-in-the-united-states\/<\/a><\/p>\n<p><a href=\"#_ftnref3\" name=\"_ftn3\">[5]<\/a> <a href=\"https:\/\/www.digitalmarketing.org\/blog\/how-much-time-does-the-average-person-spend-on-social-media\" target=\"_blank\" rel=\"noopener\">https:\/\/www.digitalmarketing.org\/blog\/how-much-time-does-the-average-person-spend-on-social-media<\/a><\/p>\n<p><a href=\"#_ftnref7\" name=\"_ftn7\">[6]<\/a> <a href=\"https:\/\/www.emarketer.com\/content\/social-networks-see-boosts-in-engagement-among-users-but-not-equally\" target=\"_blank\" rel=\"noopener\">https:\/\/www.emarketer.com\/content\/social-networks-see-boosts-in-engagement-among-users-but-not-equally<\/a><\/p>\n<p><a href=\"#_ftnref6\" name=\"_ftn6\">[7]<\/a> <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/audience\" target=\"_blank\" rel=\"noopener\">https:\/\/business.linkedin.com\/marketing-solutions\/audience<\/a><\/p>\n<p><a href=\"#_ftnref8\" name=\"_ftn8\">[8]<\/a> <a href=\"https:\/\/investor.twitterinc.com\/home\/default.aspx\" target=\"_blank\" rel=\"noopener\">https:\/\/investor.twitterinc.com\/home\/default.aspx<\/a><\/p>\n<p><a href=\"#_ftnref9\" name=\"_ftn9\">[9]<\/a> <a href=\"https:\/\/business.twitter.com\/en\/resources.html\" target=\"_blank\" rel=\"noopener\">https:\/\/business.twitter.com\/en\/resources.html<\/a><\/p>\n<!-- \/wp:spacer -->","protected":false},"excerpt":{"rendered":"<p>Marketing na soci\u00e1ln\u00edch s\u00edt\u00edch m\u016f\u017ee b\u00fdt skv\u011bl\u00fdm zp\u016fsobem, jak propagovat va\u0161e podnik\u00e1n\u00ed s p\u0159enosn\u00fdmi toaletami. Existuje mnoho platforem, ze kter\u00fdch si m\u016f\u017eete vybrat. Ale to m\u016f\u017ee<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":277,"featured_media":24598,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[2220],"tags":[2130,2271,2270],"class_list":["post-26428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prodej-a-marketing","tag-infografiku","tag-marketing-cs","tag-socialni-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>INFOGRAFIKA: Soci\u00e1ln\u00ed s\u00edt\u011b: Kter\u00e9 mo\u017enosti jsou nejlep\u0161\u00ed? - JohnTalk<\/title>\n<meta name=\"description\" content=\"Pod\u00edvejte se na na\u0161i infografiku, kter\u00e1 zd\u016fraz\u0148uje n\u011bkter\u00e9 kl\u00ed\u010dov\u00e9 aspekty a statistiky p\u011bti platforem soci\u00e1ln\u00edch m\u00e9di\u00ed, kter\u00e9 profesion\u00e1lov\u00e9 s nejv\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed pou\u017e\u00edvaj\u00ed\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.johntalk.com\/cs\/infografika-socialni-site-ktere-moznosti-jsou-nejlepsi\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"INFOGRAFIKA: Soci\u00e1ln\u00ed s\u00edt\u011b: Kter\u00e9 mo\u017enosti jsou nejlep\u0161\u00ed? 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